Internationally experienced, digital-native who loves to create concepts and compelling ideas that use the possibilities of new technologies, unexpected media placements, the art of writing and pop culture from all over the world to challenge conventional advertising wisdom.
Having worked for different companies - from small hot-shops to big network agencies - I'm now looking for new challenges and a team that truly fosters collaboration and team spirit to drive business through better work and shares the same spirit to contribute to excellence beyond traditional means. Ideally in a digital or media-agnostic agency that welcomes a passionate and positive creative force ready to listen, learn and lead.
Brand experience includes: Volkswagen, Vodafone, Mars, Snickers, M&M’s, smart, Wrigley’s, Aspirin, Braun, eidos, IKEA, Lucky Strike, bnp Paribas, AXA insurance, the AAAA, Samvo Betbroker, Siemens, Ricola and many more.
Won 17 international awards and nominations. References on request.
Viral idea for the launch of the new Golf 7
My partner and I proposed this idea in January and no matter how hard we tried, we couldn’t sell it to our CD or ECD.
The response was: why would anyone make a car invisible? Nobody can see the product! What kind of advertising is that?!
Therefore, my congratulations to the guys from Jung von Matt, who pulled it through and the rest is Cannes Lions history.
Japanese scientists discovered that you can influence a person’s dreams with pleasant sounds during the REM phase of his sleep.
Therefore, I thought, why not take it to the next level? Allowing the user to choose one of a few prerecorded dream-roads and as soon as he moves in bed – that’s when the REM phases start – the app starts to play the sounds of him driving the Road 66, somewhere in the Caribbean, etc.
Our client’s crafter truck had quality issues, therefore the new model was vastly improved and optimized.
But how would you emphasize your products quality, if you’re client doesn’t want you talking about the subject? Simply show it.
We planned to prop our client’s product onto a test rig for a few months and allow user’s to interactively test every aspect of it. Additionally installing a rain, wind and snow machine. That could also be activated.
Plus enabling the user to accelerate, while adjusting the load capacity up to its maximum of 1.5 tons.
Also giving him full control of alle the surrounding webcams. Furthermore using the image feeds as live banner footage.
This is not a commercial, but a mood for a DSL event we created during the pitch phase in February/March 2009. It helped us win the 100 million € account of Vodafone Germany, but then the client decided it was “too experimental”.
You can imagine how devastated I was, once DSL provider Orcon Australia produced the same idea with Iggy Pop and won a Cannes Grand Prix with it.
A mailer to prospective clients to visit their nearest SMART car dealer. The SMART car is so compact and maneuverable, you can test-drive it in your own living room. Check those mirrors, and watch-out for the cat as you reverse onto the sofa.