The advertising your advertising could smell like.

Invisible Golf

Volkswagen

Viral idea for the launch of the new Golf 7

My partner and I proposed this idea in January and no matter how hard we tried, we couldn’t sell it to our CD or ECD.

The response was: why would anyone make a car invisible? Nobody can see the product! What kind of advertising is that?!

Therefore, my congratulations to the guys from Jung von Matt, who pulled it through and the rest is Cannes Lions history.

Testdrive Inception

Volkswagen

App

Japanese scientists discovered that you can influence a person’s dreams with pleasant sounds during the REM phase of his sleep.

Therefore, I thought, why not take it to the next level? Allowing the user to choose one of a few prerecorded dream-roads and as soon as he moves in bed – that’s when the REM phases start – the app starts to play the sounds of him driving the Road 66, somewhere in the Caribbean, etc.

Co-Driver Control

Volkswagen

Pitch for the new WRC race account

This is only one idea of a big pitch we did. It’s an audio controlled YouTube special where you get to be the co-driver. You read the pacenote that gives the driver his cues when and how to react.

If you’re not on time, the driver will make a driving mistake. Or worse.

(I’ll gladly share the rest of the pitch work face to face.)

Midget Mafia

Volkswagen

Viral for the launch of the new Golf

Script: we start in a dark alley. You see quick cut scenes of sharply dressed men in close-up. Never in full size.

They handle mafia business. Rough “negotiations”, beating up people and finally dropping bags into the trunk of the new Golf 7.

For the final scene, we zoom out and show our cast in a heroic Armageddon like slow-motion shot.

Payoff: The lowest trunk in it’s class. The new Golf.

Claim: Volkswagen. Das Auto.

Interactive test rig

Mercedes-Benz

Digital campaign

Our client’s crafter truck had quality issues, therefore the new model was vastly improved and optimized.

But how would you emphasize your products quality, if you’re client doesn’t want you talking about the subject? Simply show it.

We planned to prop our client’s product onto a test rig for a few months and allow user’s to interactively test every aspect of it. Additionally installing a rain, wind and snow machine. That could also be activated.

Plus enabling the user to accelerate, while adjusting the load capacity up to its maximum of 1.5 tons.

Also giving him full control of alle the surrounding webcams. Furthermore using the image feeds as live banner footage.

Versus 80 million

Mazda

Launch campaign for new City-SUV

Our client wanted to position its new compact SUV within the young and competitive target group: the rising managers and executives 20-39.

Therefore, we created an integrated 3-month long game-show concept for the launch. Its core element was an obstacle course the contestants needed to overcome.

The twist: we wanted to enable user’s at home to control the various elements that wiped the contestants off their feet.

Creating a never-before seen, engaging and fun live experience. Basically challenging our contestants to take on 80 million Germans.

Home birth

IKEA

Viral

We open on a home of a middle-class family.

The wife is in labour and they have a nurse assisting childbirth. The soon-to-be mother lies on the bed, while her husband stands anxiously next to her.

We switch to the mother‘s first-person view, showing her spread legs, which are covered by a towel that lies up to her knees. The nurse is waiting and encouraging her to press.

Suddenly a small baby head shows. It looks left and right, and then disappears back inside. The nurse looks puzzled at the pregnant woman.

Off: “Boring interior?”

Logo: IKEA

Test-drive glasses

SMART

Mailing

A mailer to prospective clients to visit their nearest SMART car dealer. The SMART car is so compact and maneuverable, you can test-drive it in your own living room. Check those mirrors, and watch-out for the cat as you reverse onto the sofa.

Extra white smile

Wrigley’s

Guerilla promotion

Coffee makes your teeth brown. Extra chewing gum makes your teeth white. Advertise the problem and the solution in a way that’s appropriate, surprising and fun.